Rebranding Ethiopost

Creating Memorable Impressions and Cornering the Market

Rebranding Ethiopost

Creating Memorable Impressions and Cornering the Market

After 127 years in service, the Ethiopian Postal Services underwent extensive rebranding with a new name. Firma undertook this assignment to bring about change to the visual elements of the Corporation, while also aiding in bringing about a cultural shift that matched the new identity. In consultation with the client, Firma provided the new name, revitalized the logo, and created an entire suite of branding components for the Corporation. To ensure consistency without the help of Firma, the Corporation was provided with an extensive branding guideline as well as training.

Photography

A visual testament to Ethioposts’ 127-year evolution, this image encapsulates the profound transformation undertaken with Firma’s rebranding expertise. From a new name and revitalized logo to a comprehensive suite of branding elements, it reflects the harmonious blend of tradition and innovation that defines its fresh identity.

Social Media

With our expertise and diligent social media management, we showcased this transformative evolution to a global audience. Our strategic approach amplified engagement, reaching new heights in digital visibility and recognition. Ethioposts’ enduring legacy now coexists harmoniously with its innovative, contemporary identity.