Branding Ethiopian Diaspora Agency

Creating Memorable Impressions and Cornering the Market When the Ethiopian Diaspora Agency launched under the Foreign Affairs office, it did not have its own individual logo or identity by which it can target its very specific audience. We had to keep in mind the Agency was relevant to the Ethiopian government as well as hundreds of thousands of […]

Rebranding Ethiopost

Creating Memorable Impressions and Cornering the Market After 127 years in service, the Ethiopian Postal Services underwent extensive rebranding with a new name. Firma undertook this assignment to bring about change to the visual elements of the Corporation, while also aiding in bringing about a cultural shift that matched the new identity. In consultation with the client, […]

Enterprise Partners

Enterprise Partners’ Digital Transformation In collaboration with Enterprise Partners (EP), Firma revamped EP’s website, a market system development program in Ethiopia funded by the UK’s Foreign, Commonwealth, and Development Office. The challenge was to enhance information access, organize a vast knowledge repository, streamline hosting, and engage stakeholders effectively. Firma’s solution included a robust search system, […]

Balinjeraye: The Neighbor-Love Movement

Campaign Management for The Neighbor-Love Movement Firma has been and continues to manage various campaigns for The Neighbor-Love Movement, an innately SBC initiative geared towards encouraging more wholistic and united communities in Ethiopia. As part of this campaign, we have identified and profiled our audience, we have outlined our objectives, and we have been exceedingly […]