Rebranding Hidasie Telecom
Creating Memorable Impressions and Cornering the Market
When FIRMA took on the rebranding of Hidassie Telecom, it was ahead of and in preparation for the competition to come within the telecom industry in Ethiopia. The aim was to refresh, standardize, and streamline the branding and brand identity of the organization. The organization was ambitious in its short- and long-term goals and the aim was to create something that transcended seasonal trends. FIRMA was able to capture this sentiment through its creative process, and created systematic means through which the organization can continue to use the developed identity and suite of branding elements in a consistent and easy fashion.
FIRMA also took on the task of assembling the first pool of photographs for marketing purposes. The theme was ‘casually together’ where we captured actors in their day-to-day life incorporating Hidassie’s services and products.