Rebranding Ethiopost

Creating Memorable Impressions and Cornering the Market

After 127 years in service, the Ethiopian Postal Services underwent extensive rebranding with a new name. Firma undertook this assignment to bring about change to the visual elements of the Corporation, while also aiding in bringing about a cultural shift that matched the new identity. In consultation with the client, Firma provided the new name, revitalized the logo, and created an entire suite of branding components for the Corporation. To ensure consistency without the help of Firma, the Corporation was provided with an extensive branding guideline as well as training.


A visual testament to Ethioposts’ 127-year evolution, this image encapsulates the profound transformation undertaken with Firma’s rebranding expertise. From a new name and revitalized logo to a comprehensive suite of branding elements, it reflects the harmonious blend of tradition and innovation that defines its fresh identity.

Social Media

With our expertise and diligent social media management, we showcased this transformative evolution to a global audience. Our strategic approach amplified engagement, reaching new heights in digital visibility and recognition. Ethioposts’ enduring legacy now coexists harmoniously with its innovative, contemporary identity.

Client Testimonial

Hidasie Telecom S.Co. engaged FIRMA Media and Communications PLC to do a complete overhaul of the existing organizational brand and to replace it with a branding that matched the organization's long-term goals, its orientation in the market, and the organization's desire adapt to the needs and appetite of its clientele and partners. To this end, we have been very pleased with FIRMA. The team's approach to creating an inclusive system by which the opinions of Hidassie's thousands of employees were represented, the strategic approach of creating a visual identity for our company, and the foresight that encouraged us to look beyond our current needs was greatly appreciated. Furthermore, FIRMA created a comprehensive brand guideline and engaged our employees in a one-day training to ensure the brand they created for us was sustainable long after our partnership with FIRMA. For this, we are thankful. For these reasons and others, it is with great confidence that we recommend the courteous, professional, and helpful staff of FIRMA Media and Communications for all endeavors they consider to be in their domain.
Bizauayehu Firew
Chief Executive Officer


Creative Director:
Fitsum Admasu

Guideline Development:
Diana Yohannes

Mikyas Belay

Genaye Eshetu