I am writing to give my strong, enthusiastic recommendation for Firma Media Communications PLC. Since October 2019, Mr. Fitsum Admasu and his team at Firma have led the mass media campaign of Balinjeraye: The Neighbor-Love Movement, and I have been very impressed and pleased with their work. Let me mention three reasons why you can have strong confidence in hiring Firma to lead your campaign. First, Fitsum and his team work very hard, are reliable, and deliver. Many people make promises and may even sign contracts, but their commitment to their work is poor, lacking in energy, and undependable. Firma is the opposite: if they commit to a project, they will get the job done and deliver on time. For example, NLM’s campaign collaborated with the U.S. Embassy to make 13 short videos focused on peacemaking and fighting fake news for the Ministry of Science and Higher Education. Firma orchestrated all of the film crew and equipment, filming locations, our speaker, Amharic-to-English subtitling, graphic design, animation videos, and other logistical and production tasks with excellence. We met our deadline and delivered an exceptional product. Second, Firma delivers beautiful, culturally sensitive and impactful content. We launched Balinjeraye’s social media campaign in November 2019, and I have consistently received glowing feedback about the artistic quality and cultural sensitivity of Firma’s work. From fonts, logos, icons, and website to graphic design, video concepts, animations, and extended film productions, I repeatedly hear that our campaign is beautiful and speaks to our context. Third, Firma’s work is effective and impactful. Since we launched, we’ve attracted a following of over 40,000 people on Facebook. (We also post content on Telegram, Instagram, YouTube, and Twitter.) We’ve had well over a million engagements. Our content has reached over 15 million people. Firma is excellent at scheduling posts, strategically boosting them, and leveraging their experience to make our mass media campaign effective. It no longer surprises me when I meet strangers, and they tell me that they know about Balinjeraye’s campaign and are inspired by our vision. I strongly recommend Firma for their reliable delivery, high-quality content, and effective impact. Feel free to contact me for further information about Firma’s excellent performance.