
Balinjeraye: The Neighbor-Love Movement
Campaign Management for The Neighbor-Love Movement
Firma has been and continues to manage various campaigns for The Neighbor-Love Movement, an innately SBC initiative geared towards encouraging more wholistic and united communities in Ethiopia.
As part of this campaign, we have identified and profiled our audience, we have outlined our objectives, and we have been exceedingly successful with uniquely designed materials and publications.
We’ve designed and produced adult learning materials, we have developed the website, we have managed a very robust social media campaign, and this is just the tip of the iceberg. See for yourself in the next few pages.
Because NLM is such a vast campaign targeting nearly every Ethiopian, we’ve had to cater to widely varying tastes, and the numbers say we’ve been effective.
Aside from planning and executing this campaign for the past two years, we’ve also been very successful in tracking and understanding what’s working and what’s not.
Branding
We believe consistency is key. Firma has developed a graphics icons library of brand- related custom icons for use on websites, prints, social media, and other materials.

More Branding Assets
At Firma, we believe in consistency. If the campaign involves prints, we design brand- appropriate, relevant, and culturally sensitive materials.
These include T-shirts, Banners for events, Rollups, Book cover, Covenant cards, Bookmarks, Bumper stickers, Phone wallpapers, Business cards, Posters.
Videos
At Firma, we believe in consistency. If the campaign involves prints, we design brand- appropriate, relevant, and culturally sensitive materials.
These include T-shirts, Banners for events, Rollups, Book cover, Covenant cards, Bookmarks, Bumper stickers, Phone wallpapers, Business cards, Posters.
Animations
Playlist
Courses
Playlist
Films
Visual Branding and Animation
Playlist
Interviews
Playlist
Events
Website Development
Features
- Blog/News feature
- Newsletter subscription
- Online donation
- Responsive
- Monthly e-mail campaigns
- Hosting
- Publications Download
- Online petition signatures
- Multi-lingual website

Download Center

Responsive

Hosting

Bi-lingual

Monthly Newsletters

News and Blog

Online Donation

Petition
Client Testimonial
Team
Director:
Fitsum Admasu
Animation and Visual Effects:
Ammanuel Wake
Cinematography:
Andualem Deressa
Assistant:
Zeruabel Regassa
Social Media Management and Editing:
Ayantu Duki
Translation and Subtitles:
Meti Ketema