Balinjeraye: The Neighbor-Love Movement

Campaign Management for The Neighbor-Love Movement

Firma has been and continues to manage various campaigns for The Neighbor-Love Movement, an innately SBC initiative geared towards encouraging more wholistic and united communities in Ethiopia.

As part of this campaign, we have identified and profiled our audience, we have outlined our objectives, and we have been exceedingly successful with uniquely designed materials and publications.

We’ve designed and produced adult learning materials, we have developed the website, we have managed a very robust social media campaign, and this is just the tip of the iceberg. See for yourself in the next few pages.

Because NLM is such a vast campaign targeting nearly every Ethiopian, we’ve had to cater to widely varying tastes, and the numbers say we’ve been effective.

Aside from planning and executing this campaign for the past two years, we’ve also been very successful in tracking and understanding what’s working and what’s not.

Branding

We believe consistency is key. Firma has developed a graphics icons library of brand- related custom icons for use on websites, prints, social media, and other materials.

More Branding Assets

At Firma, we believe in consistency. If the campaign involves prints, we design brand- appropriate, relevant, and culturally sensitive materials.

These include T-shirts, Banners for events, Rollups, Book cover, Covenant cards, Bookmarks, Bumper stickers, Phone wallpapers, Business cards, Posters.

 

Videos

At Firma, we believe in consistency. If the campaign involves prints, we design brand- appropriate, relevant, and culturally sensitive materials.

These include T-shirts, Banners for events, Rollups, Book cover, Covenant cards, Bookmarks, Bumper stickers, Phone wallpapers, Business cards, Posters.

 

Animations

Playlist

1 Videos

Courses

Playlist

1 Videos

Films

Visual Branding and Animation

Playlist

2 Videos

Interviews

Playlist

2 Videos

Events

Event Photography

Firma has been documenting Balinerjaye’s events with imagery that tell a unified story.

 

Website Development

Features

  • Blog/News feature
  • Newsletter subscription
  • Online donation
  • Responsive
  • Monthly e-mail campaigns
  • Hosting
  • Publications Download
  • Online petition signatures
  • Multi-lingual website
Visit Website

Download Center

Responsive

Hosting

Bi-lingual

Monthly Newsletters

News and Blog

Online Donation

Petition

Client Testimonial

I am writing to give my strong, enthusiastic recommendation for Firma Media Communications PLC. Since October 2019, Mr. Fitsum Admasu and his team at Firma have led the mass media campaign of Balinjeraye: The Neighbor-Love Movement, and I have been very impressed and pleased with their work. Let me mention three reasons why you can have strong confidence in hiring Firma to lead your campaign. First, Fitsum and his team work very hard, are reliable, and deliver. Many people make promises and may even sign contracts, but their commitment to their work is poor, lacking in energy, and undependable. Firma is the opposite: if they commit to a project, they will get the job done and deliver on time. For example, NLM’s campaign collaborated with the U.S. Embassy to make 13 short videos focused on peacemaking and fighting fake news for the Ministry of Science and Higher Education. Firma orchestrated all of the film crew and equipment, filming locations, our speaker, Amharic-to-English subtitling, graphic design, animation videos, and other logistical and production tasks with excellence. We met our deadline and delivered an exceptional product. Second, Firma delivers beautiful, culturally sensitive and impactful content. We launched Balinjeraye’s social media campaign in November 2019, and I have consistently received glowing feedback about the artistic quality and cultural sensitivity of Firma’s work. From fonts, logos, icons, and website to graphic design, video concepts, animations, and extended film productions, I repeatedly hear that our campaign is beautiful and speaks to our context. Third, Firma’s work is effective and impactful. Since we launched, we’ve attracted a following of over 40,000 people on Facebook. (We also post content on Telegram, Instagram, YouTube, and Twitter.) We’ve had well over a million engagements. Our content has reached over 15 million people. Firma is excellent at scheduling posts, strategically boosting them, and leveraging their experience to make our mass media campaign effective. It no longer surprises me when I meet strangers, and they tell me that they know about Balinjeraye’s campaign and are inspired by our vision. I strongly recommend Firma for their reliable delivery, high-quality content, and effective impact. Feel free to contact me for further information about Firma’s excellent performance.
Andrew DeCort, PhD
Founding Director Balinjeraye: The Neighbor-Love Movement

Team

Director:
Fitsum Admasu

Animation and Visual Effects:
Ammanuel Wake

Cinematography:
Andualem Deressa

Assistant:
Zeruabel Regassa

Social Media Management and Editing:
Ayantu Duki

Translation and Subtitles:
Meti Ketema

Disciplines

Documentation
Photography
Production
Branding
Campaign
Animation
Website DevelopmentProduction