Lyreco’s ABREHOT Project — Fundraising Teaser Video

Project Overview Education, an essential foundation for a prosperous future, remains elusive for countless children across the world. Lyreco, with its mission to raise 1 million euros for supporting underprivileged children’s education, approached FIRMA to craft a video that would echo their commitment and inspire others to join the cause. The Challenge Capture the beauty […]

Kifiya Financial Technologies

Project Overview For those on the cusp of technological revolutions, especially in economies like Ethiopia, access to finance can often be the bridge between mere survival and transformative growth. Recognizing the potential of Kifiya’s digital platform, Qena, FIRMA was entrusted with the task of weaving a narrative that could encapsulate the vision behind this groundbreaking […]

STARS: Strengthening African Rural Smallholders

Documenting the transformation of smallholder farmers through access to finance  When we set out to document the Ethiopia implementation of The Strengthening African Rural Smallholders (STARS) program— a program designed by Cordaid to develop market systems to improve access to finance and markets for over 200,000 farmers— we used the well-known ‘most significant change’ method […]


Water for Food Security, Women’s Empowerment and Environmental Protection: Documenting a 3-year journey of women’s empowerment and improved food security and resiliency in East and West Belesa, Gondar.

Balinjeraye: The Neighbor-Love Movement

Campaign Management for The Neighbor-Love Movement Firma has been and continues to manage various campaigns for The Neighbor-Love Movement, an innately SBC initiative geared towards encouraging more wholistic and united communities in Ethiopia. As part of this campaign, we have identified and profiled our audience, we have outlined our objectives, and we have been exceedingly […]

CUAMM: New Born Care

Documenting SWEEP’s Journey of 3 years and 70,000 People In collaboration with Doctors with Africa CUAMM, Firma undertook the Newborn Survival Project to create a 25-minute instructional video on newborn care. This vital resource, narrated in Afaan Oromoo with English subtitles, addressed the pressing need to empower health extension workers in Wolisso, Ethiopia, with essential […]


In collaboration with UNESCO, we crafted a visually compelling quadrifold brochure from scratch, highlighting their “Safe Learning Environments” initiative for girls’ education. Our minimalist design approach, coupled with rich storytelling visuals, delivered a powerful and engaging tool. With minimal oversight, we created a brochure that packs substance while staying true to our signature style. This […]

Smart-face and Conveyer Belt

World Food Programme approached our studio to present their new revolutionary system in a creative way as a response to a problem that costs the organizations a lot of money.