STARS: Strengthening African Rural Smallholders

Documenting the transformation of smallholder farmers through access to finance  When we set out to document the Ethiopia implementation of The Strengthening African Rural Smallholders (STARS) program— a program designed by Cordaid to develop market systems to improve access to finance and markets for over 200,000 farmers— we used the well-known ‘most significant change’ method […]


Documenting UNESCO’s Safe Learning Environments In collaboration with UNESCO, we crafted a visually compelling quadrifold brochure from scratch, highlighting their “Safe Learning Environments” initiative for girls’ education. Our minimalist design approach, coupled with rich storytelling visuals, delivered a powerful and engaging tool. With minimal oversight, we created a brochure that packs substance while staying true […]

Balinjeraye: The Neighbor-Love Movement

Campaign Management for The Neighbor-Love Movement Firma has been and continues to manage various campaigns for The Neighbor-Love Movement, an innately SBC initiative geared towards encouraging more wholistic and united communities in Ethiopia. As part of this campaign, we have identified and profiled our audience, we have outlined our objectives, and we have been exceedingly […]

CUAMM: New Born Care

Documenting SWEEP’s Journey of 3 years and 70,000 People In collaboration with Doctors with Africa CUAMM, Firma undertook the Newborn Survival Project to create a 25-minute instructional video on newborn care. This vital resource, narrated in Afaan Oromoo with English subtitles, addressed the pressing need to empower health extension workers in Wolisso, Ethiopia, with essential […]


Water for Food Security, Women’s Empowerment and Environmental Protection: Documenting a 3-year journey of women’s empowerment and improved food security and resiliency in East and West Belesa, Gondar When FIRMA set out to document SWEEP’s achievements and lessons learned through its three years of implementation, our focus was on creating a contrast between the goals […]

Smart-face and Conveyer Belt

World Food Programme approached our studio to present their new revolutionary system in a creative way as a response to a problem that costs the organizations a lot of money.