CARE: Menstrual Health and Hygiene Management Project

Project Overview Menstrual hygiene, while a fundamental health and dignity concern, often finds itself shrouded in myths and stigmas. Recognizing the pressing need to change this narrative, FIRMA embarked on a pioneering Social and Behavior Change Communication (SBCC) campaign. Our aim? To shed light on menstrual hygiene management and the myriad of healthy menstruation products […]

STARS: Strengthening African Rural Smallholders

Documenting the transformation of smallholder farmers through access to finance  When we set out to document the Ethiopia implementation of The Strengthening African Rural Smallholders (STARS) program— a program designed by Cordaid to develop market systems to improve access to finance and markets for over 200,000 farmers— we used the well-known ‘most significant change’ method […]

Branding MAISHA: Afro-European Music Festival

We had the pleasure of undertaking the unique challenge of branding an event when the European Union put together a week-long Afro-European music festival. We began by creating a shorter, softer name for the event— Maisha— meaning “life” in Swahili. This event had visibility throughout Addis Ababa and Europe, so we had to expand our context to […]

Investing in Emerging Ethiopia

Documenting SWEEP’s Journey of 3 years and 70,000 People We had the pleasure of working with and designing the Annual Report for Ernst and Young, a global firm with a thriving operation here in Ethiopia in insights and quality services. For the annual report, we adhered to the in-house branding guideline while creating layouts, visuals, […]