Stories
Grounded
in Humanity
We’re happy you’re here!
We are FIRMA.
At FIRMA, we envision ourselves as Ethiopia’s creative beacon, leading the charge in innovating the realm of communications, documentation, and visibility. Our commitment isn’t solely about expanding our profitable portfolio; it’s about redefining the contours of creativity. By seamlessly blending client-centric projects with our passion-driven internal endeavors, we aim to consistently challenge the conventions, setting new benchmarks in the process. As we grow and evolve, our mission remains unwavering: to be a bastion of thought leadership, always pioneering, always transcending the ordinary, and always stretching ourselves toward excellence.
Our Services
Our latest work

STARS: Strengthening African Rural Smallholders
Documenting the transformation of smallholder farmers through access to finance When we set out to document the Ethiopia implementation of The Strengthening African Rural Smallholders

Documenting UNESCO’s Safe Learning Environments In collaboration with UNESCO, we crafted a visually compelling quadrifold brochure from scratch, highlighting their “Safe Learning Environments” initiative for

Enterprise Partners’ Digital Transformation In collaboration with Enterprise Partners (EP), Firma revamped EP’s website, a market system development program in Ethiopia funded by the UK’s
In-House Projects
Pioneering solutions for creatives, pushing the limits of creativity, and elevating artistic potential.

Negarit Awards
Shining a spotlight on the brilliant minds of Ethiopia's advertising, communications, and marketing sector.

Reqiq Insights
Transforming raw data into captivating visual stories and insights.

Stock Amba
Your one-stop destination for authentic Ethiopian visuals, from vibrant photos to unique templates.

Loga Talents
Discover and champion ethical talent scouting for the next generation of stars.

Shera
Celebrating local creativity: a curated marketplace for Ethiopia's artists and photographers.