Branding Ethiopian Diaspora Agency

Creating Memorable Impressions and Cornering the Market

When the Ethiopian Diaspora Agency launched under the Foreign Affairs office, it did not have its own individual logo or identity by which it can target its very specific audience. We had to keep in mind the Agency was relevant to the Ethiopian government as well as hundreds of thousands of Ethiopian diaspora around the globe; it was an engaging and rigorous task to ensure we created a look and feel that appealed to this diverse audience.

After understanding the history and vision of the Agency, we were able to create a unique visibility and marketing standard including a logo, a branding guideline by which publications and marketing efforts are guided, as well as communication materials.

Event Documentation (Video and Photo)

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Website Development

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Client Testimonial

Hidasie Telecom S.Co. engaged FIRMA Media and Communications PLC to do a complete overhaul of the existing organizational brand and to replace it with a branding that matched the organization's long-term goals, its orientation in the market, and the organization's desire adapt to the needs and appetite of its clientele and partners. To this end, we have been very pleased with FIRMA. The team's approach to creating an inclusive system by which the opinions of Hidassie's thousands of employees were represented, the strategic approach of creating a visual identity for our company, and the foresight that encouraged us to look beyond our current needs was greatly appreciated. Furthermore, FIRMA created a comprehensive brand guideline and engaged our employees in a one-day training to ensure the brand they created for us was sustainable long after our partnership with FIRMA. For this, we are thankful. For these reasons and others, it is with great confidence that we recommend the courteous, professional, and helpful staff of FIRMA Media and Communications for all endeavors they consider to be in their domain.
Bizauayehu Firew
Chief Executive Officer

Team

Creative Director:
Fitsum Admasu

Guideline Development:
Diana Yohannes

Advisor:
Mikyas Belay

Photography:
Genaye Eshetu

Disciplines