In collaboration with Doctors with Africa CUAMM, Firma undertook the Newborn Survival Project to create a 25-minute instructional video on newborn care. This vital resource, narrated in Afaan Oromoo with English subtitles, addressed the pressing need to empower health extension workers in Wolisso, Ethiopia, with essential knowledge and skills. The video covered comprehensive newborn care, from antenatal care to postnatal support, and was filmed on location to ensure cultural relevance. Distribution and accompanying training sessions led to a tangible reduction in newborn mortality rates, improved community understanding of newborn care, and sustainable healthcare capacity building. This project exemplified the impactful synergy between healthcare NGOs and multimedia production companies in enhancing healthcare outcomes through accessible and culturally sensitive educational tools.