Denk Pharma Co.: Billboard Design and Management
Project Overview In an age where visibility is paramount, billboards stand tall as silent yet powerful communicators. Denk Pharma GmbH, with its commitment to excellence, wanted to elevate its public presence and engage more effectively with its stakeholders. FIRMA was thrilled to join hands with them, steering their vision into the world of large-scale visual […]
CARE: Menstrual Health and Hygiene Management Project
Project Overview Menstrual hygiene, while a fundamental health and dignity concern, often finds itself shrouded in myths and stigmas. Recognizing the pressing need to change this narrative, FIRMA embarked on a pioneering Social and Behavior Change Communication (SBCC) campaign. Our aim? To shed light on menstrual hygiene management and the myriad of healthy menstruation products […]
STARS: Strengthening African Rural Smallholders
Documenting the transformation of smallholder farmers through access to finance When we set out to document the Ethiopia implementation of The Strengthening African Rural Smallholders (STARS) program— a program designed by Cordaid to develop market systems to improve access to finance and markets for over 200,000 farmers— we used the well-known ‘most significant change’ method […]
Rebranding Ethiopost
After 127 years in service, the Ethiopian Postal Services underwent extensive rebranding with a new name. Firma undertook this assignment to bring about change to the visual elements of the Corporation, while also aiding in bringing about a cultural shift that matched the new identity. In consultation with the client, Firma provided the new name, revitalized the […]
Rebranding Hidasie Telecom
When FIRMA took on the rebranding of Hidassie Telecom, it was ahead of and in preparation for the competition to come within the telecom industry in Ethiopia. The aim was to refresh, standardize, and streamline the branding and brand identity of the organization. The organization was ambitious in its short- and long-term goals and the […]
Branding MAISHA: Afro-European Music Festival
We had the pleasure of undertaking the unique challenge of branding an event when the European Union put together a week-long Afro-European music festival. We began by creating a shorter, softer name for the event— Maisha— meaning “life” in Swahili. This event had visibility throughout Addis Ababa and Europe, so we had to expand our context to […]
Balinjeraye: The Neighbor-Love Movement
Campaign Management for The Neighbor-Love Movement Firma has been and continues to manage various campaigns for The Neighbor-Love Movement, an innately SBC initiative geared towards encouraging more wholistic and united communities in Ethiopia. As part of this campaign, we have identified and profiled our audience, we have outlined our objectives, and we have been exceedingly […]
Branding Ethiopian Diaspora Agency
When the Ethiopian Diaspora Agency launched under the Foreign Affairs office, it did not have its own individual logo or identity by which it can target its very specific audience. We had to keep in mind the Agency was relevant to the Ethiopian government as well as hundreds of thousands of Ethiopian diaspora around the globe; it was […]
Investing in Emerging Ethiopia
We had the pleasure of working with and designing the Annual Report for Ernst and Young, a global firm with a thriving operation here in Ethiopia in insights and quality services. For the annual report, we adhered to the in-house branding guideline while creating layouts, visuals, and infographics that communicated the activities of the year […]
