Project Overview

In an age where visibility is paramount, billboards stand tall as silent yet powerful communicators. Denk Pharma GmbH, with its commitment to excellence, wanted to elevate its public presence and engage more effectively with its stakeholders. FIRMA was thrilled to join hands with them, steering their vision into the world of large-scale visual storytelling.

The Challenge

Designing for billboards requires an intricate balance— especially in Ethiopia where the promotion of pharmaceuticals is entirely banned. The design needs to be impactful yet concise, visually captivating yet clear in its message all the while meeting legal and ethical requirements. The task was to ensure Denk Pharma’s essence resonated grandly, yet simply, with its audience.

Our Solution

Drawing from our extensive expertise in visual communication and design, FIRMA conceptualized billboard designs that were both striking and representative of Denk Pharma’s core values. Each billboard was meticulously crafted to echo the company’s commitment while ensuring that the brand’s message was front and center.

Key Features of the Project

Visual Impact: Billboard designs that seamlessly blended captivating visuals with Denk Pharma’s messaging, ensuring immediate audience engagement.

Strategic Deployment: The placement of the billboards was planned to maximize visibility, reaching a diverse and expansive audience.

Cohesive Branding: Each design element was chosen to be in line with Denk Pharma’s branding, ensuring consistency and amplifying brand recall.

Audience Engagement: The billboards not only raised Denk Pharma’s visibility but also fostered a deeper connection with its stakeholders.

Outcome

The billboards now stand tall, transforming urban landscapes and amplifying Denk Pharma GmbH’s footprint. Their commanding presence serves as a testament to both Denk Pharma’s commitment to its stakeholders and FIRMA’s dedication to impeccable design and communication.