Communication
In the dynamic realm of modern media, FIRMA stands out with its holistic approach to communications. Our communication umbrella, both expansive and specialized, encompasses an array of sophisticated offerings tailored to the evolving needs of our clientele.
Our Editorial and Content Services
Public Relations
At FIRMA, public relations go beyond mere media management. We craft narratives that shape perceptions, building and safeguarding reputations. Our PR specialists are adept at liaising with media outlets, journalists, and influencers, ensuring your brand receives the coverage it merits.
Sustainable Communication and Strategies
In an era where strategic communication is paramount, our expertise lies in devising and implementing robust communication strategies. We take a long-term, sustainable approach, ensuring that messaging is consistent, relevant, and resonates with the intended audience. From internal communication blueprints to external media plans, our sustainable communications model integrates every facet of brand messaging.
SBCC Campaigns (Social and Behavior Change Communication)
FIRMA recognizes the power of communications to drive societal and behavioral shifts. Our SBCC campaigns are meticulously crafted, leveraging insights and research to create impactful messages. We aim to inspire change, whether it's raising awareness on critical issues, changing perceptions, or influencing behaviors. Our campaigns are designed for resonance, ensuring that the message doesn't just reach the audience but also evokes action.
Featured Editorial Projects
CARE: Act With Her
Project Overview Narratives have the power to not only inform but to transform. Recognizing this, FIRMA teamed up with CARE Ethiopia’s ‘Act With Her Project’
CARE: Menstrual Health and Hygiene Management Project
Project Overview Menstrual hygiene, while a fundamental health and dignity concern, often finds itself shrouded in myths and stigmas. Recognizing the pressing need to change
