Fitsum Admasu

Creative Director

Fitsum Admasu is one of the founders of Firma and currently serves as the Creative Director. Fitsum has an impressive portfolio including his full scope of creative direction, production, and execution of multiple video productions, campaigns, and brand identity and asset developments. With over 8 years of experience, he has specialized in thinking large; in executing media and communications strategies that are contexually relevant, visually edgy, and full of measurable impact.