CARE: Act With Her

Project Overview Narratives have the power to not only inform but to transform. Recognizing this, FIRMA teamed up with CARE Ethiopia’s ‘Act With Her Project’ to weave a tapestry of authentic human experiences. Through words and visuals, we sought to bring to the fore the stories of individuals from Harar and Bahir Dar. The Challenge […]

CARE: Menstrual Health and Hygiene Management Project

Project Overview Menstrual hygiene, while a fundamental health and dignity concern, often finds itself shrouded in myths and stigmas. Recognizing the pressing need to change this narrative, FIRMA embarked on a pioneering Social and Behavior Change Communication (SBCC) campaign. Our aim? To shed light on menstrual hygiene management and the myriad of healthy menstruation products […]