Branding MAISHA

An Afro-European Music Festival

Branding MAISHA

An Afro-European Music Festival

We had the pleasure of undertaking the unique challenge of branding an event when the European Union put together a week-long Afro-European music festival. We began by creating a shorter, softer name for the event— Maisha— meaning “life” in Swahili. This event had visibility throughout Addis Ababa and Europe, so we had to expand our context to outside of Ethiopia; creating a palette and look that appealed to this diverse audience. We picked colors that expressed the mood and tone of the event, and designed communication materials such as posters, invitation cards, notebooks, pens, and so much more.

Client Testimonial

Firma Media and Communications played a crucial role in the branding and design of Europe Day 2019 events, executing our vision commendably. Their professionalism, punctuality, and superb designs demonstrated their reliability, impressing the EU Delegation to the African Union and ensuring our celebrations were successful. Firma's receptiveness to feedback and quality deliverables proved invaluable and I strongly endorse their creativity in media and communications.
Jean Constantinesco
DELEGATION TO THE AFRICAN UNION

Team

Director:
Fitsum Admasu

Disciplines

Branding